Luís Fontes

Led the international expansion and localization team, managing roadmap planning, KPIs, and product discovery.

Boosted international conversions by 10% through targeted localization experiments and feature adaptations.

Developed platform solutions, including growth features for sales campaigns and targeted experiments, enabling regions to achieve stronger growth and double international revenue.

Acted as the liaison between core and regional product teams, coordinating efforts across engineering and growth, and serving as the international user advocate to align strategies with local market needs.

Acted as the Group Product Manager of the e-commerce tribe, managing roadmaps, delivery, and advocating for the online product.

Delivered a year-long complex project to refactor the authentication system, managing numerous stakeholders and expectations. This project improved lead quality by 60% and increased conversions by 10%.

Designed and delivered UI improvements that boosted product page views by 19%.

Presented and defended the product strategy to the leadership team, demonstrating the value of product improvements in a tech-enabled company and securing necessary resources and support.

Directed product, engineering, and operations teams. Managed roadmaps, execution, and overall company and product strategy.

Developed an in-house e-commerce platform, reducing platform costs by 90% and driving a 6x revenue increase over two years.

Revamped the subscription checkout flow, boosting conversions by 20% and reducing churn by 15%.

Led cross-functional teams to align technology with operations, successfully managing a sudden explosion in demand and significant operational hurdles caused by the COVID-19 pandemic.

Founded and scaled the business to $2M/year in revenue, secured $1.5M in funding, and expanded the team to 50 employees.

Built a successful e-commerce/subscription product with an in-house developed platform, achieving strong revenue growth and high customer ratings.

Aligned tech team capacity with business needs, delivering simple yet technically sound solutions that supported the company's strategy.

Navigated the full entrepreneurial lifecycle, including bootstrapping, fundraising, growth, and team expansion, while overcoming various business challenges and opportunities.

Business consultant specialized in financial analysis and strategic planning. The classic number-crunching business analyst.